You’re in good company.
The right experience. The right expertise. The right direction. Get to know the leading names that drive and inspire Invictus Blue.
A leading figure in the Malaysian media industry, Gerald headed Bates, one of the country’s leading creative agencies before setting up Invictus Blue Group (formerly known as Zenith Malaysia), the first Zenith Media office in Asia. He was the only media CEO featured in the recent book, ‘The Right to Brand’, which included CEOs from leading companies like McKinsey and PWC.
David SooManaging Director
David has over 20 years’ experience in the marketing communications field across a wide spectrum of international and local brands. He was previously the Managing Director of Saatchi & Saatchi Arachnid. Currently, David leads a team of 80 professionals in Media, Digital Performance Marketing, Social and Creative. He has worked on successful brands such as Petronas, BMW, SCA Vinda, MINI and AmBank to name a few. David is an ardent motoring fan and enjoys morning drives along trunk roads to discover new foodie hangouts with his family.
Abhishek BhattacharjeeChief Digital Officer
Abhishek has more than 10 years’ experience in digital strategy and performance across a range of global and local brands. Prior to Invictus Blue, he was the Chief Digital Officer for the IPG Mediabrands group. In his digital journey, he has handled clients across multiple sectors from FMCG to telco, airlines to financial institutions, while his key automotive clients featured names like Jaguar, Land Rover, Hyundai and Ford. He believes in data-enabled storytelling, and professes that ‘digital by design’ is the only survival mantra for the future. A driving enthusiast, Abhishek likes to take to the road when he needs to seek ideas and inspiration.
Chinar JoshiChief Strategy Officer
Chinar has over 12 years experience in the marketing communications industry across the region and various clients of international and local repute. Before joining INVICTUSBLUE he was the Managing Director for Vizeum Media Services in Malaysia. In last decade Chinar has handled communication strategy & brand strategy for several big brands most notably Nokia, Johnson & Johnson, Friesland Campaina, CIMB winning several awards at various global, regional & local award shows. Currently, Chinar leads the strategy mandate for InvictusBlue Group by providing a strong insights based platform & innovative thinking and ideation to meet the ever changing marketing & consumer landscape. With a voracious appetite for books and movies, Chinar is always looking for that next insight to spark something new and exciting.
Alex HooiDigital Director
Alex Hooi is the latest addition to Invictusbluegroup’s arsenal of digital products. He has over 8 years of experience in the field of digitalisation and his key prowess is the ability to integrate data in ways that are cutting edge. His previous clients included Malaysia’s top telco providers and also leading ecommerce enablers. In his own words, “In the movie Matrix, Neo begins by seeing the digital world as 1 and 0s. With the help of Morpheus, he was able to see a unique world made solely from data. And that is what I would like to achieve, by helping clients see the unlimited potential behind this ever forward digital world.”
Leong Sook LengCreative Director
Leng has over 18 years experience in direct marketing, graphic design, advertising and branding. She began her career as a creative on brands under British American Tobacco. Her passion for advertising and building brands put her on the fast-track to lead brands like Sunway Lagoon Resort, Malaysia Airlines, BRDB and CIMB. Leng’s accolades over the years include the Cannes Lion, AdFest, DMAM, and a host of Effectiveness Awards. In addition, she was an integral part of teams that were responsible for the successes in a number of agency pitches, including wins in the Telco, FMCG and Retail industries. To date, her experience spans across brands such as Maxis, Hotlink, UMobile, Digi and Watsons.
Moiz RangoonwalaHead of Creative Strategy
Moiz found it interesting and annoying to understand people, cultures and brands. With a decade plus of experience, he comes from a varied background of Advertising, Sports and Market Research with a focus on insight and strategy. He has worked on multi-country projects involving Asia, Middle East & other countries such as US, Brazil, Turkey & Russia. Other than advertising, he keeps himself occupied with football, food, Jose Mourinho, movies and traveling.
Nicholas ChungGeneral Manager - Media
A pure-bred media practitioner at heart with a keen eye on our clients business interests, Nicholas has more than 15 years of experience in this business. Having managed a substantial list of blue-chip clients across all key categories of FMCG, QSR, Telco, Airlines, Financial Institutions, Fashion/Luxury through the years, he now leads a core group of media teams at INVICTUSBLUE. At heart, he is a through and through Automotive enthusiast and have managed brands featuring Ford, KIA, Nissan Global, BMW & MINI.
Victoria ChuGeneral Manager - Creative
A seasoned marketing practitioner with extensive experience in a fast-paced, result-driven environment. Victoria brings with her over 13 years of through-the-line experience in creative advertising. Over the years, she has built brands in a myriad of industry, ranging from automobile and banking to FMCG and F&B. With a good head for business development and a fiery spirit of an entrepreneur, she now leads new business development at INVICTUSBLUE as the General Manager.