You’re in good company.

Get to know the leading names that drive and inspire Invictus Blue.

Gerald MirandaCEO

Gerald Miranda is generally regarded as the foremost media pioneer in Malaysia.

As CEO of Zenith Malaysia (now re-branded Invictus Blue), he single-mindedly nurtured the growth of the company to the forefront of Malaysian media specialization. An advertising ‘man for all seasons’, he was the brainchild for Zenith’s entry into Asia when Zenith Malaysia was established as Zenith’s first office in Asia, ahead of Hong Kong, Tokyo or Singapore.

Gerald was previously COO at Bates Malaysia. At the Advanced Management Program conducted by Bates Worldwide in France in 1992, Gerald left his mark as the top performer of the program.

Gerald has over 20 years of experience in media, across a wide range of Malaysian and international clients and was the founding member of the Media Specialists Association of Malaysia.

Gerald is a member of the Chartered Institute of Marketing, U.K.

Muhaimi MustaphaDirector

Muhaimi completed his secondary education in The Hague where his father was the
Press Attaché of the Malaysian embassy in Holland. Whilst in Holland, he completed a
diploma in Public Relations.

Upon his return to Malaysia, he started a boutique PR company called MCC Sdn Bhd
servicing such clients as Port Klang Authority, Maybank, Unilever, Totalisator Board,
Titan Industries etc.

Muhaimi was also on the Board of DataCo , the first company in Malaysia to disseminate
specialist information on the telco platform. The information covered such areas as
weather forecasts, breaking news, soccer and lottery results.

Muhaimi joined the Board of Invictus Blue in 2005. He is involved with strategic brand
development for our clients given his intrinsic understanding of the Malaysian
landscape and psychographics.

David SooManaging Director

David has over 20 years’ experience in the marketing communications field across a wide spectrum of international and local brands. He was previously the Managing Director of Saatchi & Saatchi Arachnid, one of the top hybrid agencies in the country that had digital at its core.

His brand experience includes PETRONAS, P&G, Dutch Lady, Astro, HSBC, AmBank, BMW, SCA Vinda and MINI.

David is an ardent motoring fan and enjoys morning drives along the trunk roads to discover new foodie hangouts with his family.

Abhishek BhattacharjeeChief Digital Officer

Abhishek has more than 10 years’ experience in digital strategy and performance across a range of global and local brands. Prior to Invictus Blue, he was the Chief Digital Officer for the IPG Mediabrands Group.

In his digital journey, he has handled clients across multiple sectors from FMCG to telco, airlines to financial institutions.

He believes in data-enabled storytelling, and professes that ‘digital by design’ is the only survival mantra for the future.

A driving enthusiast, Abhishek likes to take to the road when he needs to seek ideas and inspiration.

Shahril Tan Sri HamzahCreative Strategist

Shahril graduated from the prestigious St Martin’s Central School of Art and Design in London. He then worked for the renowned art and design company Siegel and Gale before returning home.

In Malaysia, he was attached to many top agencies working on numerous brands both multinationals and Malaysian MNCs. He has been behind many successful award winning campaigns over the years.

Shahril is Creative Strategist at Invictus Blue Group.

Ng Sae KarHead of Operations

Before he joined the advertising and media industry, Kar rocked the stage as a performing musician. No stranger to making an impact, his unconventional start in the industry thus characterises his unorthodox approach to growing businesses. With an insatiable curiosity for the science of communication and an indomitable spirit, he ventured into advertising as a creative executive at Leo Burnett before expanding his horizons into the media industry.

In the past decade, he has honed his craft at top global agencies such as IPG Mediabrands and Group M, building a strong portfolio that encompasses such brands as McDonald’s, Proton, Maxis, Diageo, Malaysia Airlines, AIA, & PETRONAS Group.

As Head of Operations, Kar is involved across our various business units and is a key member of the senior management team.

Chinar JoshiChief Strategy Officer

Chinar has over 12 years experience in the marketing communications industry across the region and various clients of international and local repute. Before joining INVICTUSBLUE he was the Managing Director for Vizeum Media Services in Malaysia. In last decade Chinar has handled communication strategy & brand strategy for several big brands most notably Nokia, Johnson & Johnson, Friesland Campaina, CIMB winning several awards at various global, regional & local award shows. Currently, Chinar leads the strategy mandate for InvictusBlue Group by providing a strong insights based platform & innovative thinking and ideation to meet the ever changing marketing & consumer landscape. With a voracious appetite for books and movies, Chinar is always looking for that next insight to spark something new and exciting.

Alex HooiDigital Director

Alex Hooi is the latest addition to Invictusbluegroup’s arsenal of digital products. He has over 8 years of experience in the field of digitalisation and his key prowess is the ability to integrate data in ways that are cutting edge. His previous clients included Malaysia’s top telco providers and also leading ecommerce enablers. In his own words, “In the movie Matrix, Neo begins by seeing the digital world as 1 and 0s. With the help of Morpheus, he was able to see a unique world made solely from data. And that is what I would like to achieve, by helping clients see the unlimited potential behind this ever forward digital world.”

Leong Sook LengCreative Director

Leng has over 18 years experience in direct marketing, graphic design, advertising and branding. She began her career as a creative on brands under British American Tobacco. Her passion for advertising and building brands put her on the fast-track to lead brands like Sunway Lagoon Resort, Malaysia Airlines, BRDB and CIMB. Leng’s accolades over the years include the Cannes Lion, AdFest, DMAM, and a host of Effectiveness Awards. In addition, she was an integral part of teams that were responsible for the successes in a number of agency pitches, including wins in the Telco, FMCG and Retail industries. To date, her experience spans across brands such as Maxis, Hotlink, UMobile, Digi and Watsons.

Moiz RangoonwalaHead of Creative Strategy

Moiz found it interesting and annoying to understand people, cultures and brands. With a decade plus of experience, he comes from a varied background of Advertising, Sports and Market Research with a focus on insight and strategy. He has worked on multi-country projects involving Asia, Middle East & other countries such as US, Brazil, Turkey & Russia. Other than advertising, he keeps himself occupied with football, food, Jose Mourinho, movies and traveling.

Nicholas ChungGeneral Manager - Media

A pure-bred media practitioner at heart with a keen eye on our clients business interests, Nicholas has more than 15 years of experience in this business. Having managed a substantial list of blue-chip clients across all key categories of FMCG, QSR, Telco, Airlines, Financial Institutions, Fashion/Luxury through the years, he now leads a core group of media teams at INVICTUSBLUE. At heart, he is a through and through Automotive enthusiast and have managed brands featuring Ford, KIA, Nissan Global, BMW & MINI.

Victoria ChuGeneral Manager - Creative

A seasoned marketing practitioner with extensive experience in a fast-paced, result-driven environment. Victoria brings with her over 13 years of through-the-line experience in creative advertising. Over the years, she has built brands in a myriad of industry, ranging from automobile and banking to FMCG and F&B. With a good head for business development and a fiery spirit of an entrepreneur, she now leads new business development at INVICTUSBLUE as the General Manager.