Produced by marketing intelligence platform Think With Google and Accenture Interactive, the ‘Masters of Mobile’ report assessed 720 mobiles sites from 15 APAC countries across three sectors: financial services, retail and commerce, and travel.

According to Google, recommended mobile site loading times should be three seconds or less. China is the closest at 5.4 seconds, with Japan lagging far behind at 10.3 seconds.

The cost to brands is potentially huge, as Google said brands experience a 20% drop in conversions for every second of delay in mobile page load time.